Renowned as the guru of franchising, Mark’s clients value his vast knowledge and great negotiation skills.
Mark is the global head of our Franchising, Licensing and Multi-Channel Strategies team and head of both our Retail and Consumer Sector and International Education team. He is based in London.
Over the last 34 years he has constantly advised a wide range of household names, particularly in the retail, food & beverage, education and health care sectors, on the development and implementation of their international expansion strategies and the corresponding re-engineering of their businesses.
Having written his doctoral thesis on "The Law and Regulation of Franchising in the EU", Mark has acted as an expert to the WIPO and WTO on franchising and is co-editor of the world's leading legal periodical in his field of practice, "The International Journal of Franchising Law".
Mark is a member of the IBA Franchise Committee and the ABA Franchise Forum. He is a frequent speaker at both legal and commercial conferences around the world on Franchising and Multi-Channel Strategies.
Mark has published more than 500 articles in a wide variety of publications and journals. He is also the author of nine books, including "European Franchising – Law and Practice in the European Community", "The International Franchise Option", "The Franchise Option – A Legal Guide". "Franchising in India", "Alternative Corporate Re-Engineering" and "The Law and Regulation of Franchising in the EU". He is the co-author of the CBBC Guide to establishing Foreign Schools in China and the WIPO publication on franchising and currently edits the Butterworth's Encyclopaedia of Forms and Precedents volume on Franchising, Distribution and Agency law, a standard text of the UK's legal profession. He is also the author of the European Parliament's Internal Market and Consumer Protection Committee's report "Legal Perspective of the Regulatory Framework and challenges for franchising in the EU.
Mark is currently advising the EU Parliament on its initiative to amend the regulation of franchising in the EU and is the author of its Internal Market and Consumer Protection Committee’s publication “Legal Perspective of the Regulatory Framework and Challenges for Franchising in the EU”. Mark is also a member of the Health Foundation Advisory Board, which is working with the NHS to bring franchise based structures into the NHS to optimise efficiencies and improve client care.
He is also a visiting lecturer in Franchising at Queen Mary University of London.