For the past ten years, I have acquired in-depth experience with data protection law and today I advise on all aspects of the collection, processing and disclosure of personal data. My experience includes advice on transfer of personal data to third countries, processing of personal data in employment context, including monitoring of employees, and advice in relation to security breaches.I have formulated and implemented GDPR projects at a large number of public as well as private organisations and I have been responsible for the international roll-out of major Danish GDPR projects. During my time with Bird & Bird, I have also been on secondment with the Danish hearing aid manufacturer Widex in order to assist them with their GDPR project.Before joining Bird & Bird I was employed in a medium-sized IT company, where I was responsible for implementing GDPR. I have also been employed with one of Denmark's largest law firms and as part of my employment I was on secondment at ATP (a mandatory pension scheme in Denmark) as a data protection specialist. My secondments and experience as an in-house lawyer have provided me with a valuable commercial understanding of how organisations handle their personal data challenges, including as part of major compliance projects, and in my legal advice my focus is always on being pragmatic and creating value. In addition to data protection law, I have broad experience with marketing and consumer law, including advice on unsolicited marketing.