I advise clients on commercial issues within the areas of contract law, data protection and other regulatory compliance. My work spans across our sector groups, mainly technology and communications as well as retail and consumer. I have a great interest in the legal challenges connected to new technologies in the food and retail industry, and I appreciate the importance of staying on top of the latest developments within the sectors our clients operate in. Before joining Bird & Bird, I worked in the Nordic legal department of a global food and beverage company, where I focused mainly on marketing and contract law matters as well as data protection. My experience as an in-house lawyer has given me insights into the day-to-day commercial questions that our clients face. I take a proactive approach in my work and aim to fully understand and take into account the clients business strategy. I have a strong background in advising clients across the Nordic region. As a Finnish native with experience form Denmark and Sweden, I have a good understanding of working across the Nordic cultures and legal systems.