I'm a senior associate in Bird & Bird's market-leading Intellectual Property Group in London.
I specialise in advising clients in various industries on the protection, exploitation and enforcement of their IP, predominantly brands, trade marks, designs, copyright and know-how.
I work with some of the world's best-known brands in the fashion and luxury goods, media, food & beverage, automotive and financial services sectors, among others.
I'm a member of Bird & Bird's multi-disciplinary global Retail & Consumer Group and have particular experience in providing pragmatic and commercially-tailored IP advice to retail and consumer clients. This includes devising and implementing multi-jurisdictional IP protection and enforcement strategies, providing brand clearance advice and infringement risk assessments, advising on comparative advertising issues, tackling online counterfeits and grey market goods, and resolving IP-related disputes including infringement, licensing and domain name disputes.
My litigation experience includes acting in several high-profile, multi-jurisdictional IP cases for clients in the High Court and Court of Appeal. I also regularly represent clients in trade mark and design proceedings in the EUIPO and UKIPO.
I spent over a year on secondment to a world-renowned diamond company, where I managed IP and commercial-related legal matters across a number of group companies and brands in various markets worldwide. As well as a fascinating insight into the diamond industry and wider retail sector, my secondment gave me first-hand experience of the role, challenges and priorities of an in-house lawyer. I find this invaluable when advising and working with clients here at Bird & Bird.