Emanuela advises on IPRs protection, enforcement and management, and has extensive first-hand experience of the Chinese commercial landscape.
Emanuela is a Senior Associate in our Milan office. She joined Bird & Bird in November 2017.
After having practised IP for ten years in Italy, Emanuela moved to Asia in 2007. Believing (as most people do) that her placement would only be for six months, she ended up working in China for a decade, at first in Hong Kong and then in Shanghai. Although she was initially seconded to Asia by a Rome-based IP firm, Emanuela more recently spent several years advising multinational clients in the area as part of the IP team at a leading International Firm.
Emanuela has gained broad first-hand experience in setting up and implementing IP strategy in China and other emerging markets in the ASEAN Region. Her work covers support for multinationals and start-ups from market entry to online and offline enforcement. Emanuela regularly works with R&D and in-house counsels on IP strategy, IP portfolio management, and both contentious and non-contentious IP matters.
Her diverse client base includes key players across the automotive, industrial machinery, agriculture machinery, food, luxury goods and sport equipment sectors.
She graduated summa cum laude and honours from the University of Turin and is a qualified Italian Lawyer, Trademark Attorney and European Trademark and Design Attorney.
Emanuela is Italian native speaker. She is fluent in German, English, French and Portuguese, and proficient in Mandarin.