Alex Norman

Managing Associate China

Call me on: +852 2248 6000

Overview

Alex has an in-depth understanding of the legal and commercial issues which affect clients working in the sports, media and technology sectors

Alex is a Managing Associate in our Corporate and Commercial Group and is based in Hong Kong. He advises on the full range of corporate and commercial transactions for clients in the sports, media and technology sectors.

Alex has extensive experience of corporate work, including mergers and acquisitions, joint ventures, initial public offerings, restructurings, share option plans and capital investments. He also advises clients on commercial matters such as sponsorship agreements, supplier arrangements and licensing agreements.

Alex has previously spent time on secondment at The Rugby Football Union in England and at Citi in their investment banking team.

Alex studied at Durham University in England and trained at Freshfields Bruckhaus Deringer LLP, where he qualified as a solicitor in England and Wales in 2011.

Sector and Practice Information

Commercial
Corporate
Media, Entertainment and Sport

1709-2018

CORSIA - A global market-based measure to offset growth in aviation emissions

A brief summary of the Carbon Offsetting and Reduction Scheme for International Aviation, CORSIA, and what airlines should be ready for in 2019
1209-2018

British Airways: the need to find blame

BA's confirmation last week that hackers had accessed customer data by breaching its website and mobile app security has brought a host of unwelcome media attention on the airline and set off a flurry of pointing ...
1109-2018

UK guidance for businesses on the Package Travel Directive implementing regulations – much needed clarity or do ambiguities remain?

Over the summer the UK's Department for Business, Energy and Industrial Strategy (BEIS) published guidance for businesses on the domestic regulations that implement the new Package Travel Directive – the Package Travel ...

0509-2018

Bird & Bird today boosts its International Automotive Group with the appointment of Lawrence Freeman as Senior Counsel in Brussels

Lawrence joins from Tesla Inc. where he spent the past five years as European Counsel. With nearly 25 years of experience as a competition and regulatory lawyer both in-house and in private practice, he advises on a ...
1308-2018

Bird & Bird achieves top recognition in Chambers Latin America 2019

Bird & Bird has been named as one of only two band 1 international firms for corporate/commercial work in Cuba by Chambers Latin America 2019.
2607-2018

Bird & Bird's French corporate team advises L'Appart Fitness on its fund raising and acquisition of Amazonia, Gigagym and Wideclub

Bird & Bird's French corporate team has advised L’Appart Fitness in its refinancing and subsequent acquisition of Nextalis, a pioneer of the French fitness business operating under brands such as Amazonia, Gigagym and ...

0910-2018

Annual TechLaw Day

Bird & Bird's Tech & Comms Group are delighted to invite you to our flagship event of the year, our Annual TechLaw Day. Standing on the edge of a new world.
1010-2018

UAS Roundtable October

Bird & Bird's UAS roundtable programme provides a forum in which those working in the UAS industry can network in an informal environment, explore industry trends, exchange views on matters of common interest, and share ideas, knowledge and best practice.
0910-2018

AI's transformation of the Travel industry: legal friend or foe?

Interactive discussion with polling and Q&A

1508-2017

A Level playing Field – Sports Governance and Discipline in Asia

Earlier this year, Qin Sheng, a footballer for Shanghai Shenhua, one of the Chinese Super League's leading teams, was shown a red card for stamping on the foot of an opponent.
0206-2017

Sports Stars and Image Rights in China

Michael Jordan has achieved a lot in his life. He is a six-time NBA champion, a 14-time NBA All-Star, a three-time All-Star MVP and a double Olympic gold medallist. His "Jumpman" symbol and "Air Jordan" tag can be found ...
2504-2017

APAC Sports Update – The Anatomy of a Football Transfer

Footballers (even very well paid ones) are much like employees of other large companies.

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