Alex Norman

Registered Foreign Lawyer
China

Call me on: +852 2248 6000

Overview

Alex has an in-depth understanding of the legal and commercial issues which affect clients working in the sports, media and technology sectors

Alex is a Registered Foreign Lawyer in our Corporate and Commercial Group and is based in Hong Kong. He advises on the full range of corporate and commercial transactions for clients in the sports, media and technology sectors.

Alex has extensive experience of corporate work, including mergers and acquisitions, joint ventures, initial public offerings, restructurings, share option plans and capital investments. He also advises clients on commercial matters such as sponsorship agreements, supplier arrangements and licensing agreements.

Alex has previously spent time on secondment at The Rugby Football Union in England and at Citi in their investment banking team.

Alex studied at Durham University in England and trained at Freshfields Bruckhaus Deringer LLP, where he qualified as a solicitor in England and Wales in 2011.

Sector and Practice Information

Commercial
Corporate

1804-2018

Beyond the PIC Scheme: Funding for Start-ups in Singapore

Marcus Chow looks at the conclusion of the Singapore Government's Productivity and Innovation Credit (PIC) scheme, as well as which new schemes supported by the Singapore Government can provide funding, tax and other assistance to start-ups and SMEs.
1804-2018

Electronic registration of sales is introduced in the Czech Republic

Electronic registration of sales is a system of online communication between entrepreneurs and financial authority established in the Czech Republic by Act No. 112/2016 Coll., on Registration of Sales, as amended
1004-2018

Company values: establishing rules based hierarchy

Part of our 2018 series focusing on developing anti-bribery and corruption framework, this article contains our recommendations on how companies can establish rules-based approaches to embed corporate values at all levels of stakeholder engagement.

1204-2018

Bird & Bird's German corporate team advises BBS Automation on investment and joint venture with EQT

Bird & Bird's German corporate team has recently advised the shareholders of BBS Automation GmbH, one of the leading providers of high-quality automation solutions for complex assembly and testing processes with locations in Germany, USA, Malaysia and China, on their investment and joint venture with EQT Mid Market Europe.
0304-2018

Bird & Bird advises Unchained Labs on the acquisition of rap.ID

Bird & Bird LLP has advised US life sciences company Unchained Labs on the acquisition of German rap.ID Particle Systems GmbH.
2903-2018

Bird & Bird advises Canaccord Genuity Limited on Kore Potash's London IPO

Bird & Bird's London Capital Markets team advised Canaccord Genuity Limited as nominated adviser and broker on the initial public offering of Kore Potash plc on the AIM Market of the London Stock Exchange

1505-2018

Retail & Consumer Annual Update

We will provide an update on key legal and commercial issues impacting on retail and consumer-facing businesses, across Food & Beverage, Luxury, Fashion & Retail, Hotels & Leisure and Wellness.

1508-2017

A Level playing Field – Sports Governance and Discipline in Asia

Earlier this year, Qin Sheng, a footballer for Shanghai Shenhua, one of the Chinese Super League's leading teams, was shown a red card for stamping on the foot of an opponent.
0206-2017

Sports Stars and Image Rights in China

Michael Jordan has achieved a lot in his life. He is a six-time NBA champion, a 14-time NBA All-Star, a three-time All-Star MVP and a double Olympic gold medallist. His "Jumpman" symbol and "Air Jordan" tag can be found on hundreds of millions of t-shirts and trainers across the globe.
2504-2017

APAC Sports Update – The Anatomy of a Football Transfer

Footballers (even very well paid ones) are much like employees of other large companies.

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