I am a highly experienced and commercially minded lawyer who specialises in helping clients in the sports, media and technology sectors to achieve their commercial objectives.
I have been working with clients, primarily in the sports, media and technology sectors, on their corporate and commercial affairs for a number of years and take pride in providing practical and sector-focused advice to my clients.
My practice encompasses all aspects of corporate and commercial work and having a broad practice means I can help my clients achieve their goals in a variety of ways.
On the commercial front I have worked on a number of high value and complex transactions, including media rights, sponsorship and licensing deals for clients in the sports, gaming, esports and media sectors. Regulatory issues, particularly around gambling, advertising and broadcasting, are also key for clients in these sectors, and I pride myself on delivering informed advice which takes into account the relevant regulations and their practical impact.
On the corporate side I regularly advise on investments and joint ventures, as well as restructurings, corporate governance and corporate set-up, and have a particular specialism helping early stage companies drive their business forward through early investment rounds. I also advise clients on mergers, acquisitions and sales, where a solid understanding of the commercial objectives, and having a keen eye for key negotiation points, is key to my success.
Since 2016 I have been leading the growth of Bird & Bird's sports, media and gaming practice across Asia Pacific and am proud to have built a strong client base comprising some of the biggest names in the business. I am passionate about these sectors, which allows me to connect with my clients and their businesses in a meaningful and mutually rewarding way.
Over the years I have spent time on in-house secondments at an international sports agency, the Rugby Football Union in England and at Citi in its investment banking team, which has given me good insight into the everyday needs of my clients.