Bird & Bird - Alex Norman

Overview

Alex has an in-depth understanding of the legal and commercial issues which affect clients working in the sports, media and technology sectors

Alex is a Managing Associate in our Corporate and Commercial Group and is based in Hong Kong. He advises on the full range of corporate and commercial transactions for clients in the sports, media and technology sectors.

Alex has extensive experience of corporate work, including mergers and acquisitions, joint ventures, initial public offerings, restructurings, share option plans and capital investments. He also advises clients on commercial matters such as sponsorship agreements, supplier arrangements and licensing agreements.

Alex has previously spent time on secondment at The Rugby Football Union in England and at Citi in their investment banking team.

Alex studied at Durham University in England and trained at Freshfields Bruckhaus Deringer LLP, where he qualified as a solicitor in England and Wales in 2011.

Sector and Practice Information

Commercial
Corporate
Media, Entertainment and Sport

0711-2018

Singapore: Quick guide to distressed M&A

In situations when financing is tight, such as during recessions, corporations face difficulty refinancing existing debt or capitalising their businesses.
2410-2018

Wet leases and codeshares: more certainty in Germany, but less in the ECJ, in Regulation 261 treatment of contracting and actual carriers

In our article on 23 July 2018 on the Advocate-General's opinion in flightright –v- Iberia and the ECJ decision in Wirth –v- Thomson we noted the different treatment of Regulation 261 claims arising from carriage on ...
1910-2018

Brexit implications for US Businesses

David Gent looks at the possible implications of the UK leaving the European Union for US businesses

0111-2018

Bird & Bird announce latest global promotions

Bird & Bird are pleased to announce the promotion of three partners, as well as eight Senior Counsel/Counsel/Legal Directors from across our global offices.
2910-2018

Bird & Bird grows its Corporate group with the appointment of James Baillieu as partner in London

International law firm Bird & Bird today expands its Corporate practice group with the appointment of James Baillieu as a partner in London.
1210-2018

Bird & Bird advise longstanding client LKAB Minerals on its acquisition of Francis Flower

International law firm Bird & Bird advised longstanding Swedish client LKAB Minerals and its UK subsidiary in connection with the acquisition, subject to merger clearance, of the business of Francis Flower, comprising ...

2011-2018

Tech M&A conference in Munich

This Corum "selling up, selling out" conference will show you how to enhance your company’s value – position, structure and execute a sale to a strategic or financial partner.

1508-2017

A Level playing Field – Sports Governance and Discipline in Asia

Earlier this year, Qin Sheng, a footballer for Shanghai Shenhua, one of the Chinese Super League's leading teams, was shown a red card for stamping on the foot of an opponent.
0206-2017

Sports Stars and Image Rights in China

Michael Jordan has achieved a lot in his life. He is a six-time NBA champion, a 14-time NBA All-Star, a three-time All-Star MVP and a double Olympic gold medallist. His "Jumpman" symbol and "Air Jordan" tag can be found ...
2504-2017

APAC Sports Update – The Anatomy of a Football Transfer

Footballers (even very well paid ones) are much like employees of other large companies.

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