Adeena Wells

I advise on the various stages within the lifecycle of a brand, including clearance searches, applications for trade mark registration, maintenance of registrations and enforcement of marks in UK and European proceedings. I have also worked on international design registrations.

My interest in the Retail & Consumer sector means I have the industry knowledge to provide clients with commercial and strategic brand advice. I also work with clients in the Media, Entertainment & Sport and Technology & Communication sectors.

I am the co-chair of our BAME network called Embrace, where we promote and celebrate racial and cultural diversity at the firm through events, mentorship programmes and partnerships with organisations in our local community.

• During my training contract, I spent six months on secondment with Philip Morris International, a leading international tobacco company that has committed to developing and switching smokers to smoke-free alternatives. I supported the UK general legal team on Commercial, Corporate and Employment matters. I have experience drafting complex trading agreements, reviewing consumer engagement materials, and analysing product packaging and labelling in line with UK and European regulation requirements.

• Intellectual Property
• Media, Entertainment and Sport
• Retail and Consumer
• Technology & Communications