"The Franchise Law Review" by Bird & Bird experts


An international team of Bird & Bird lawyers has co-written the second edition of "The Franchise Law Review", which analyses franchise regulations in 32 countries. For the second year in a row, the editor of the book is Dr. Mark Abell, global head of Bird& Bird's Franchising, Licensing and Multi-Channel Strategies. Maciej Gawroński, Bird & Bird partner from Warsaw office, prepared the Polish chapter.

The book introduces the main elements of international franchising and provides an overview on how it is regulated in 32 jurisdictions. It discusses the challenges involved in international franchising and explains how these basic themes are reflected in the regulatory environment. The publication will be a useful guide to all those involved in international franchising.

The Polish chapter covers the development of the franchise market, recording steady growth in the last years 20 years, one of the fastest growing franchise markets in the CEE region. It presents franchise regulations, in particular intellectual property protection, e-commerce, tax, labour, data protection, and competition and consumer protection.

Author of the Polish chapter - Maciej Gawroński - has advised franchisors extensively throughout each stage of their operations. He has assisted dozens of companies with franchise opportunities and represented them in franchise disputes, as well as issues related to breach of contract, trademark protection and intellectual property, franchisee terminations and refusals to renew. Maciej is ranked as a franchise expert by the legal directory Who's Who Legal.

A number of experts from other reputable law firms also contributed to the publication.

The book has been published by The Law Reviews.

Click here to download the Polish chapter.

Click here to do download the whole book.