Under the terms of the acquisition, which is being structured as a Court sanctioned scheme of arrangement, SMSUK will acquire the entire issued and to be issued share capital of Motivcom. Shareholders of Motivcom will receive 148 pence per ordinary share of 0.5 pence each in the share capital of Motivcom, valuing the company at approximately £41 million.
Motivcom is a UK based company engaged in the development and administration of third party motivation and incentive programmes; the provision of incentive travel, live events and venue find and reservations facilities for conferences, meetings and accommodation in the United Kingdom and the provision of trade and consumer sales promotions, employee benefit products and communication programmes.
SMSUK, a wholly owned subsidiary of Sodexo S.A. (a French food services and facilities management multinational corporation headquartered in Paris) designs, manages, and delivers on-site service and motivation solutions for customers in the United Kingdom.
Simon Fielder, Partner, Bird & Bird commented that: "We were thrilled to be asked to advise on this deal, following the work we did with Motivcom on their share buyback last year.
"Over the last year our team has seen a steady increase in both public and private M&A work, IPOs and secondary issues."
Sue Hocken, Motivcom, said: "We chose to work with the team at Bird & Bird on this deal because of both our existing relationship, and the team's public company experience. We were very happy with the advice and support we received."
The Bird & Bird team was led by Simon Fielder with assistance from Marc Glucksman, Jo Bletcher, Mumuksha Singh and trainee Emma Vertigen.