Bird & Bird's new website wins "Sitecore Site of the Year People's Choice Award"


Bird & Bird's website won the prestigious "Sitecore Site of the Year UK People's Choice Award" which was presented in London on 5 December. The award, run annually by Sitecore is open to all websites built using Sitecore's website CMS system.

Bird & Bird were up against tough competition with sites entered from across the UK including Manchester City, Professional Football Association, Visit Wales, MoneyForce, LoveGold, Chester Zoo and Christies education. The site was built by 3chillies, a Reading based website design and development company.

Keith Hardie, Head of Marketing Communications at Bird & Bird, commenting on the award, "Winning this award endorses our early experiences of user acceptance of our new website. We are receiving double the number of requests for business per month via the website. This is the surest sign that our site is achieving our primary goal of making it easy for clients to get in contact with us.  What is more, Bird & Bird is the first law firm to launch a responsively designed website, catering for the needs of mobile device users."

The in depth analysis of web visitors, internal administrators and Bird & Bird corporate offices defined the website performance requirements which included:

o             Multi-national, multi-language display

o             Multi-country, multi-language administration

o             Expand user engagement, business requests and site visitors

o             Increase site visitor activity

o             Create a platform for marketing automation

o             Increase online presence through enhanced SEO

o             Provide desktop, tablet and mobile display

o             Integrate social, mobile and multichannel communications

Paul Spearman, MD of 3chillies, commented, "It's great to have such an extensive and complex website recognised by this award, crucially it’s important because it was an open public vote and endorses what users are looking for. The results achieved by Bird & Bird since the website went live further endorse the development approach that we delivered for them."