Bird & Bird congratulates Snap Fashion, winner of Cisco BIG Awards


The finals of the Cisco BIG Awards, supported by Bird & Bird, were held on Wednesday 12 September at Cisco House in the Olympic Park.  The awards were launched this year to target up-and-coming innovators, entrepreneurs and early stage start-up businesses, and showcased many of the UK’s leading technology start-ups.

Each finalist presented their promotional video and business plan to a judging panel comprised of Phil Smith, CEO Cisco UK and Ireland; Bird & Bird partner Richard Eaton; Mark Kimber, CTO EMEA, JP Morgan Chase; John Harris, Global head of IT Strategy at GSK; Jon Lonsdale, MD of PR firm Octopus Communications; and Drew Nicholson, MD of marketing consultancy DNX.

First prize was won by Snap Fashion a visual search engine that lets consumers search for clothing using images instead of words.

Jenny Griffiths, Founder and CEO of Snap Fashion, received a cheque for $100,000, and a prize package consisting of $30,000 worth of marketing support, $30,000 worth of PR support and a further $15,000 in legal advice which includes 12 months of mentoring from Bird & Bird.

“To win a competition like the Cisco BIG Awards is just amazing” said Griffiths. “The money will help us to make key new hires and grow the team, allowing us to really take Snap Fashion to the next level in the UK. The competition was incredibly tough so I’m delighted that the judges thought Snap Fashion was a winning idea.”

Digital Shadows, an innovative start-up, focused on mitigating cyber security attacks for high risk organisations came second, receiving a cheque of $25,000, and a legal work shop with 12 months of mentoring support from two Bird & Bird technology lawyers.

Six3 a video messenger which allows people to send and reply to private video messages using smartphones, tablets, PCs and Connected TVs, came third winning $10,000 and a legal work shop with two lawyers from Bird & Bird.

The other finalists included Shopitize, a mobile app which analyses data stored in paper shopping receipts; Park at my House an online parking marketplace created to connect home and business owners interested in renting their parking space to drivers; and Nerve Centre an innovative software application providing Realtime Workflow and Workforce Management systems into Healthcare.

Richard Eaton comments: “As a leading law firm to the technology sector, Bird & Bird was proud to be part of these awards which recognise both the value of innovation and the support that start-up companies need to realise their full potential in a competitive market. We would like to congratulate Snap Fashion, who were worthy winners, and we look forward to helping them over the next year.”

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