Bird & Bird advises Mood Media on its admission to AIM



International law firm Bird & Bird LLP has advised Mood Media Corporation (formerly Fluid Music Canada, Inc.) on its admission to the AIM market of the London Stock Exchange. Mood Media is listed on the Toronto Stock Exchange and it is anticipated that the common shares of Mood Media will be admitted to AIM for trading on or about 13 September 2010.  Based on the current TSX share price, Mood Media has a market capitalisation of circa, £110 million.

Mood Media is a leading provider of in-store media solutions to both businesses and individual consumers. The company uses a mix of music, visual and scent media to help brands communicate with consumers and drive incremental sales at the point-of-purchase. It supports over 650 international brands in more than 116,000 commercial sites across 30 countries including North America, Europe, Australia and Asia. Mood Media’s services have a direct impact on consumer purchasing decisions at the point of purchase which makes in-store media a highly effective marketing tool. In-store media services enhance branding in real-time, drive impulse purchases and increase footfall by improving the shopping experience for customers.

The Bird & Bird team was led by Corporate partner Simon Fielder and assisted by Matilda Walker and Ed Rainsford. Bird & Bird has previously worked with the senior executives of Mood Media Corporation when they were at AIM and TSX listed FUN Technologies Inc where the firm acted on the successful disposal of this gaming company to Liberty Media.

Simon Fielder, Partner, Bird & Bird, London, commented:  "We are delighted to have been able to assist Mood Media on its AIM admission, following advising on its transformative acquisition (Fluid Music Canada acquired Mood Media Group S.A., with the new entity becoming Mood Media Corporation) earlier this year, which required advice from many of our international offices. “