Bird & Bird advises Talentum Oyj in media acquisition



The Finnish company Talentum, one of Scandinavia’s larger media groups, expands its business in Sweden and Norway through the acquisition of the Bisnode companies Sverige Bygger and Norge Bygges. Bird & Bird advised Talentum in the acquisition.

Sverige Bygger and Norge Bygges are two market-leading providers of high quality and userfriendly information and marketing services for the construction industry. The deal value is MEUR 7.5. In addition, the deal includes a contingent purchase price element that is dependent
on the development of the profitability of the companies during 2010 – 2011.

The acquisition is consistent with Talentum’s strategy with both in terms of product development and internationalization. It will expand the groups’ offer of information services to the construction industry in the Nordic market.

The Bird & Bird team consisted of expertise from both Finland and Sweden. It was led by partner Hans Svensson with the assistance of associate Caroline Carlshamre and specialists in the areas of intellectual property, employment, tax and commercial law.

Hans Svensson, partner at Bird & Bird comments:”The number of transactions actually closed in this market segment has been relatively limited for some time and we are proud that Talentum has chosen us as their advisor. The project has involved tight deadlines and our experience in
mid- market M&A in the media sector has therefore been very useful.”

Lasse Rosengren, General Counsel at Talentum:”We have cooperated with Bird & Bird in Finland for many years and we know that the firm’s expertise in M&A is of the highest quality. The Swedish team has shown us the same level of expertise and commitment and despite time pressure and chosen timing of this project their team has further strengthened our great trust in Bird & Bird as our legal advisor.”


For more information please contact:

Hans Svensson, partner Bird & Bird & Bird
Tel: +46 8 506 320 48

Anna Christiansson, PR Bird & Bird
Tel: +46 8 506 320 44

Lasse Rosengren,General Counsel, Talentum Oyj,
Tel. +358 40 342 4204

Notes to Editors

About Bird & Bird

Bird & Bird is an international law firm comprising Bird & Bird LLP and its affiliated and associated businesses, and has offices in Beijing, Bratislava, Brussels, Budapest, Düsseldorf, Frankfurt, The Hague, Helsinki, Hong Kong, London, Lyon, Madrid, Milan, Munich, Paris, Prague, Rome, Shanghai, Singapore, Stockholm and Warsaw. For more information on Bird & Bird please go to

About Talentum Oyj

Talentum is a publisher and producer of information for professionals, aiming to be the largest and most profitable player in its field in the Nordic countries and other selected markets. The Talentum Group employs some 800 people in Finland, Sweden, the Baltic countries and Russia. Talentum Oyj is listed on NASDAQ OMX Helsinki. For more information on Talentum please go to