Bird & Bird builds IP capability with launch of trademark agency in China



First international law firm to broaden IP offering in Asia.

International law firm Bird & Bird has been granted a licence enabling the firm to launch a trademark agency. The new agency will operate under the name “Bird & Bird IP (Beijing) Co. Ltd” which is a wholly owned subsidiary of Bird & Bird, Hong Kong. Bird & Bird is the first international law firm to broaden its IP services in this way.

The new agency is qualified to file trademark applications directly with the Chinese authorities and to deal directly with all enforcement government agencies. Bird & Bird IP (Beijing) Co. Ltd. is also authorised to handle administrative enforcement actions on behalf of companies seeking to protect their IP rights.

Matthew Laight, Director and Legal Representative of the agency and Bird & Bird’s managing partner in Hong Kong and China commented:

“We are delighted to have been granted this licence by the Chinese authorities. Our commitment to China is unparalleled and this licence truly consolidates our position as one of the most comprehensive providers of intellectual property services in the country.”

Shirley Kwok, Manager of the agency and Head of IP Portfolio Management for Bird & Bird in Hong Kong and China, who was instrumental in the establishment of the trademark agency added:

“Our clients will benefit from this service in many ways. The fact that we no longer have to go through a third party agent to file trademark applications and can do it ourselves will result in cost savings for clients as well as a much more efficient process.”

Bird & Bird IP (Beijing) Co. Ltd. will be staffed by PRC qualified personnel and offer services including trademark and copyright filing, software registration, anti-counterfeiting, administrative raids, customs enforcement and domain name disputes.


Notes to Editors

About Bird & Bird

Bird & Bird is a full service international commercial law firm with an in-depth knowledge of chosen industry sectors. We focus on aviation & aerospace, communications, banking & financial services, e-commerce, information technology, life sciences, media and sport.

With offices in Beijing, Brussels, Düsseldorf, Frankfurt, The Hague, Hong Kong, London, Lyon, Madrid, Milan, Munich, Paris, Rome and Stockholm we offer our clients local expertise within a global context helping them to realise their business goals both domestically and internationally.

Bird & Bird was identified as one of the Top 50 Law Firms in the world that has “taken the greatest strides towards globalisation while maintaining quality”, in a recent survey carried out by researchers for the PLCWhich Lawyer? Yearbook.