International law firm Bird & Bird has advised German company, Sportfive GmbH & Co. KG, on its acquisition of one of the UK's leading football marketing businesses, the Sports Marketing Division of Formation Group plc. The deal involved the 100% acquisition of the five companies which comprise Formation Group’s Sports Marketing Division for a consideration of up to £11.116 million.
Contracts were exchanged on 5th October and completion was conditional upon the approval of Formation's shareholders at an extraordinary general meeting. The deal completed on 31st October.
Bird & Bird advised Sportfive on all the corporate aspects of this deal. A London corporate team of partner Matt Dennis assisted by Joanne Bletcher, working in conjunction with in-house counsel Jörg von Appen and Patrick Gumpert, handled the work, with employment advice provided by Elizabeth Lang and Sonia Parsons.
DLA Piper Rudnik Gray Cary advised Formation Group plc.
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