Bird & Bird helps Sportfive in key acquisition



International law firm Bird & Bird has advised German company, Sportfive GmbH & Co. KG, on its acquisition of one of the UK's leading football marketing businesses, the Sports Marketing Division of Formation Group plc. The deal involved the 100% acquisition of the five companies which comprise Formation Group’s Sports Marketing Division for a consideration of up to £11.116 million.

Contracts were exchanged on 5th October and completion was conditional upon the approval of Formation's shareholders at an extraordinary general meeting. The deal completed on 31st October.

Bird & Bird advised Sportfive on all the corporate aspects of this deal. A London corporate team of partner Matt Dennis assisted by Joanne Bletcher, working in conjunction with in-house counsel Jörg von Appen and Patrick Gumpert, handled the work, with employment advice provided by Elizabeth Lang and Sonia Parsons.

DLA Piper Rudnik Gray Cary advised Formation Group plc.

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Notes to Editors

About Bird & Bird
Bird & Bird is a full service international commercial law firm with an in-depth knowledge of chosen industry sectors. We focus on aviation & aerospace, communications, banking & financial services, e-commerce, information technology, life sciences, media and sport.

With offices in Beijing, Brussels, Düsseldorf, Frankfurt, The Hague, Hong Kong, London, Lyon, Madrid, Milan, Munich, Paris, Rome and Stockholm, we offer our clients local expertise within a global context helping them to realise their business goals both domestically and internationally.