Bird & Bird helps Hi3G win trademark dispute against TV3


The Swedish office of international law firm Bird & Bird has been advising Hi3G Access AB on an important trademark dispute against TV3. The case, which has been heard in the Swedish Court of Appeal, concerns the use of the number “3” in Hi3G’s logo and trademark. The judgment which was passed today ruled in favour of Hi3G allowing them to continue to use the number 3 in their logotype and trademark.

The case went to court in June 2003, when TV3 sued mobile operator Hi3G for trademark infringement. TV3 wanted to ban Hi3G from using the number and logotype “3” in all their advertising, marketing and across all their services including news, sports, amusement, entertainment and moving images. TV3 also claimed damages of 100 million SEK. Although Hi3G won the case in the District Court, TV3 chose to appeal the case at the Swedish Court of Appeal. Hi3G won also in the court of appeal. As a result of this decision, the request for damages was also overruled.

The Bird & Bird team was led by IP partner Staffan Bostrom with assistance from Sara Sparring.

For more information on this case please contact Staffan Boström at Bird & Bird on +46 (0)8 506 320 30 or +46 (0)734 24 20 30 (mobile). For more information on Bird & Bird please contact Natalie Arestis, PR Manager, on 020 7905 6248 or


Notes to Editors

About Bird & Bird

Bird & Bird is a full service international commercial law firm with an in-depth knowledge of chosen industry sectors. We focus on aviation & aerospace, communications, banking & financial services, e-commerce, information technology, life sciences, media and sport.

With offices in Beijing, Brussels, Düsseldorf, Frankfurt, The Hague, Hong Kong, London, Lyon, Madrid, Milan, Munich, Paris, Rome and Stockholm, we offer our clients local expertise within a global context helping them to realise their business goals both domestically and internationally.

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