CMA launches Green Claims Code

Following consultation with stakeholders, the UK CMA published a Green Claims Code (the “Code”) and accompanying guidance (the “Guidance”) on 20 September. The Code is aimed at businesses making sustainability claims when selling or promoting goods and services. Nowadays, this captures most goods and services sold in the UK as consumers increasingly demand more transparency on the environmental impact of their purchases. The Code aims to help businesses understand and comply with their existing obligations under consumer protection law when making sustainability claims.