Virtual Insanity? - Trading Online

13 April 2011

The Bird & Bird Associates presented the third In Focus seminar in the Bird & Bird Associate Lecture Series for 2011 entitled 'Virtual Insanity? - Trading Online' on 13.04.2011.

Our Commercial Associates presented an overview of the legal and technology issues facing businesses trading online today.

We looked at areas such as digital marketing, location based services, access challenges and the issues surrounding online trading.  This seminar was particularly relevant to those working for companies that are active in e-commerce, marketing or advertising and anyone seeking to find out more about trading online.

For further information, or to register for future seminars please contact the Events Team at or call +44 (0)20 7415 6000.

Attendees of this seminar may click here for access to the materials.  Please contact either of the Chairs below, for further information.

The programme


Claire Brunel-Cohen

Siobhan McManus

Ben Hughes
Service and access challenges - a look at the technology and legal challenges faced by companies setting up online platforms.

Ian Williamson
Evolving digital technologies - a review of emerging technologies and how they are used for online trading.

Lawrence Schoeb
Location, location, location
- how location based services  and other digital marketing methods can help you win business.

Marvin Farrell
Converting clicks
- an overview of the legal issues to bear in mind when transacting with customers online.