The travel industry has always been an early adopter of technology; bookings that were once taken at the local travel agent are now completed through a few taps on a smart phone, and every major brand operates online, some exclusively so. Whilst this transformation can bring tremendous opportunities (see our recent article on AI) it also comes with some significant challenges, including for brand managers.
Is prevention better than cure? And what can you do if you've found an infringement? This interactive and thought-provoking webinar with our subject-matter experts will explore the many practical ways in which today's travel businesses can minimise the brand risks inherent in operating online.
This is the latest event in Bird & Bird's Travel programme: a forum for members of the travel industry to network with peers, hear about the latest industry trends and developments, share common experiences and challenges and learn from others.
We look forward to hosting you at what is sure to be a lively and engaging session!
Dial in details will be provided in the confirmation email.
Click here to register >