New ways of developing your brand in Asia

28 February 2018


Bird & Bird, 12 New Fetter Lane, London EC4A 1JP

The Franchise Management Company and Bird & Bird's Franchising, Licensing and Multi-Channel Strategies team, are pleased to invite you to our seminar on expansion into Asia. 

For many brands, expansion into Asia, and in particular China, seems beyond their resources and capabilities. This seminar will share with you some interesting ways that even the most modest brand can successfully tackle these highly lucrative markets. Our speakers will include:

  • Bob Scheidecker (previously international operations with McDonald's) 
  • Darren Gearing (formerly Vice President at Shangri-La Hotel Group for Hong Kong, China and Europe) 
  • Paul Facella (international franchise consultant, was CEO New York state for McDonald's) 
  • Justin Kennedy (established PizzaExpress restaurants in Hong Kong and China) 

Click here for more information about the speakers.

The programme

14:00 - 14:30

Registration and networking

14:30 - 15:15

Insights into expansion strategies in Asia, legal issues and an overview of structures

  • Mark Abell, Bird & Bird
  • Karen Friebe, Bird & Bird

An overview of the real estate market in Asia

  • Gavin Vercoe, The Franchise Management Company

15:15 - 15:30

Coffee break

15:30 - 16:30

Panel discussion – success stories and lessons learnt, plus audience Q&A

  • Panellists: Bob Scheidecker, Darren Gearing, Paul Facella and Justin Kennedy
  • Facilitator: Edward Pinshow, The Franchise Management Company

16:30 onwards

Drinks and canapés

Contact / Registration

To RSVP please click here. Or for enquiries please contact Kiran Jugpal.