The Franchise Management Company and Bird & Bird's Franchising, Licensing and Multi-Channel Strategies team, are pleased to invite you to our seminar on expansion into Asia.
For many brands, expansion into Asia, and in particular China, seems beyond their resources and capabilities. This seminar will share with you some interesting ways that even the most modest brand can successfully tackle these highly lucrative markets. Our speakers will include:
- Bob Scheidecker (previously international operations with McDonald's)
- Darren Gearing (formerly Vice President at Shangri-La Hotel Group for Hong Kong, China and Europe)
- Paul Facella (international franchise consultant, was CEO New York state for McDonald's)
- Justin Kennedy (established PizzaExpress restaurants in Hong Kong and China)
Click here for more information about the speakers.