'It's All About You – Challenges and opportunities for retailers' seminar

12 May 2016

16:00 - 20:30

Mondrian London at Sea Containers, 20 Upper Ground, London SE1 9PD

As technology continues to weave its way into every aspect of our lives, so does our relationship with brands. As we embark upon 'It's All About You', the future of brands becomes personal. 'It's All About You' presents tremendous opportunity to use data to determine the pulse of consumer brand perception, and tailor how we interact with our customers to maximise commercial opportunity.

But with opportunity, risk follows and during this event we will look at ways to bring the retail experience alive in the right way.

Join us for a full circle review on issues affecting 'tech-centric' retailers, from Interbrand setting the scene with their 'It's All About You' theory, to the fundamental legal implications and stories from the frontline with guest speaker, Peter Williams, former Selfridges CEO and Non-Executive Director of ASOS, who is currently Chairman of boohoo.com and Mister Spex.

Following this series of talks, you will have the opportunity to meet the experts in one-to-one legal and branding clinics, where you can ask questions and discuss the most important matters impacting your organisation in 'It's All About You’.

Would you like to attend?

The programme

16.00 - 16.30 Registration
16.30 - 16.40 Welcome and introduction
Graeme Payne, Partner, Bird & Bird
16.40 - 16.55 Brands and The ‘Age of You’
Rebecca Robins, Director, EMEA & LatAm, Interbrand
16.55 - 17.10 Minimising privacy risk in an increasingly personalised world of commerce
James Mullock, Partner, Bird & Bird
17.10 - 17.25 Data protection - A consumer perspective
Alison Cardy, Managing Director, HMKM
17.25 - 17.40 Brand protection and enforcement in a digital world
Phil Sherrell, Partner, Bird & Bird
17.40 - 18.00 Tales from the frontline
Peter Williams, Chairman of boohoo.com and Mister Spex
18.00 - 18.15 Q&A panel discussion on possible future trends for fashion retail
All speakers
18.15 onwards Clinics: 10 minute slots of 1 on 1 advice on legal and branding issues
18.15 - 20.30 Networking drinks and canapés