As technology continues to weave its way into every aspect of our lives, so does our relationship with brands. As we embark upon 'It's All About You', the future of brands becomes personal. 'It's All About You' presents tremendous opportunity to use data to determine the pulse of consumer brand perception, and tailor how we interact with our customers to maximise commercial opportunity.
But with opportunity, risk follows and during this event we will look at ways to bring the retail experience alive in the right way.
Join us for a full circle review on issues affecting 'tech-centric' retailers, from Interbrand setting the scene with their 'It's All About You' theory, to the fundamental legal implications and stories from the frontline with guest speaker, Peter Williams, former Selfridges CEO and Non-Executive Director of ASOS, who is currently Chairman of boohoo.com and Mister Spex.
Following this series of talks, you will have the opportunity to meet the experts in one-to-one legal and branding clinics, where you can ask questions and discuss the most important matters impacting your organisation in 'It's All About You’.
Would you like to attend?