Aerospace, Defence & Security breakfast briefing: "Winning Business in the Middle East and Asia"

22 April 2015

8.00 - 10.00

Bird & Bird, 15 Fetter Lane, London EC4A 1JP

Admiral Bill Fallon, Executive VP of Strategy at SM&A, will speak on his recent experience helping US clients win $10bn of business in 2014. Admiral Fallon will outline the major opportunities in the main markets, and speak to the importance of trusted relationships at the highest levels.

To accompany Admiral Fallon’s talk, SM&A’s research staff has prepared an analysis of the major emerging markets and their upcoming procurements for 2015. Focused on the 10 markets that make up 80% of Middle East and Asian Aerospace and Defence spending (Saudi Arabia, Turkey, UAE, Qatar, Kuwait, Japan, South Korea, Australia, India and Indonesia), we have prepared an overview of the key factors for success in each market. We have also prepared a short overview of the upcoming major procurements, the funding process, and the key decision makers. We will then discuss various approaches for winning business, and give recommendations for the right approach by size and type of company.

A must-attend for all executives charged with increasing their firm’s business in emerging markets.

Would you like to attend?

The programme

08.00 - 08.30 

Registration and breakfast

08.30 - 10.00 

Presentation: Admiral Bill Fallon, Executive VP of Strategy at SM&A with Q&A