Postponed: Contracts and franchising, licensing and multi-channel strategies workshops

05 February 2014


Bird & Bird
15 Fetter Lane

Due to the public transport strike on 5 February, this event has been postponed. A new date will be published in due course. Apologies for the inconvenience.

English contract law is developing with significant impact on businesses with a franchise, licence, distribution or multi-channel network.

Franchising, Licensing and Distribution arrangements are built on relationships. Such relationships depend upon contracts. Not just signing them, but implementing them and maximising the value to be derived from them. Contract law in this area of 'relational agreements' is changing. It is ever more important for contracting parties in franchising, distribution and other multi-channel environments to understand those changes. 
This second of two in-depth contract seminars will look at the following legal developments:

  • Good faith cooperation clauses
  • 'Implied' good faith in how a contract is performed
  • Good faith in how decisions are taken under contracts
  • The effects of 'agreements to agree' under signed agreements
  • Good faith after contract termination

To deliver these workshops, Bird & Bird's market-leading Franchising, Licensing and Multi-Channel Strategies Team, led by partners Mark Abell, Graeme Payne and Victoria Hobbs, have joined forces with Bird & Bird partner Andrew White, who leads Bird & Bird's acclaimed contract seminar programme.

As with the first session, we will make this interactive and participatory. 

CPD accreditation


This seminar is SRA accredited with 2.5 CPD hours.

Would you like to attend?

The programme

14.30 - 15.00


15.00 - 17.30


17.30 - 19.00
Drinks & canapés