An appetite for IP seminar

21 May 2014

15.00-20.00 GMT

The Reading Room, The Law Society. 113 Chancery Lane, London, WC2A 1PL.

An appetite for IP seminar banner

Please note due to the public transport strike this event has been postponed to Wednesday 21st May.

It's survival of the fittest for FMCG brands and no more so than in the food and beverage sector.

Innovation and competition are key and can test even the strongest brands meaning that brand owners need to be up to date with emerging trends in public perception and government intervention. Protecting your intellectual property has never been more important in this fast moving sector.

Join our legal experts for an afternoon of practical advice on how to grow, nurture and protect your valuable brand. Following the seminar we'd like to invite you to quench your thirst and attend our wine tasting challenge along with canapés and networking drinks.

Would you like to attend?

The programme

15.00 - 15.30   Registration 
15.30 - 16.25  

Brand Selection: Strategies for creating and protecting a strong brand and internationalising your business through third party relationships.
Allan Poulter, Partner, Bird & Bird,
Mark Abell, Partner, Bird & Bird, 
Rachel Fetches, Associate, Bird & Bird,

16.25 - 16.40  Labelling, health and nutrition claims and GIsMeeting EU regulations
Marc Martens, Partner, Bird & Bird 
16.40 - 16.55  Tea and coffee break 
16.55 – 17.15  Advertising - Getting it Right: misleading, comparative & ambush marketing
Craig Giles, Associate, Bird & Bird 
17.15 - 17.35  Reputation management: Practical lessons in dealing with unwanted media attention
Phil Sherrell, Partner, Bird & Bird 
17.35 - 18.00  Public health interventions:  Issues for brand owners when your sector is targeted as unhealthy
Katharine Stephens, Partner, Bird & Bird 
18.00 - 20.00  Wine tasting challenge followed by networking drinks