The Value of Design

25 June 2013

16:30 - 20:30

Design Museum


Like a chrysalis, the true value of design is often hidden until a late or final stage. However, if understood and harnessed properly, the opportunities can be huge. Our programme will offer insights into these opportunities as they occur across the life-cycle of design: concept, design, manufacturing, market, protection and enforcement. Panel speakers will explore three major themes: Creative, Legal, Policy, as well as our keynote speaker who will discuss what design means to their organisation and brand.

For further information, please contact:

Would you like to attend?

The programme

16.30 - 17.00 

17.00 - 17.05 
Opening remarks
Allan Poulter, Partner, Bird & Bird

17.05 - 17.25 
The future of brand building
Andy Payne, Global Chief Creative Officer, Interbrand

17.25 - 17.45 
Protection and enforcement
Katharine Stephens, Partner, Bird & Bird
Ewan Grist, Associate, Bird & Bird

17.45 - 18.05 
The value of design, policy and growth
Ailbhe McNabola, Associate Director of Policy & Research, Design Council

18.05 - 18.15 
Key note address
Tony Ash, Managing Director - UK & Middle East, Vitra

18.15 - 18.45 
Question and answer session

18.45 - 19.00     
Opening of drinks reception
Deyan Sudjic, Director, Design Museum

19.00 - 20.30 
Drinks reception

Contact / Registration

For further information, please contact: