A company needs to protect its assets. More and more, such assets are digital; whether they are databases with customer data, proprietary software or powerpoint presentations with a company's financial figures and strategic outlook. In our workshop we will visit a number of ways to protect your data, addressing both practical solutions such as international security standards, but also legal developments across the globe and points to note when reviewing contracts with IT suppliers or employees.
Privacy and data protection
Any businesses which hold information about individuals (whether they are employees, customers or otherwise) need to be aware of their obligations under applicable privacy and data protection laws. Following the legal trends in Europe and the USA, Asian countries are increasingly adopting data protection legislation to set rules about the use of such personal information. Despite the specific data protection regulations has yet to be issued in Indonesia, a number of Indonesia laws and regulations has started to oblige companies to ascertain the protection of personal data. In this seminars, our experts will share their insight from an Indonesian, Asian and international perspective and provide guidance on how to ensure the legal compliances in data collection activities.
Using data for direct marketing
Companies are always looking to increase their sales and brand awareness. Direct marketing through email, SMS, social media or otherwise allows them to directly interact with (potential) consumers to sell products and services. Current technology, such as profiling and behaviour targeting allows for a tailored message to each of your customers. When sending these messages to your customers, compliance with the law is key. Many regions, including the US, Europe, Singapore and Indonesia, set rules on who companies can approach and how they can interact with these individuals - and these rules come with substantial fines if companies don't comply. In this workshop, our speakers will outline the rules for direct marketing in Indonesia and abroad, and explain how to get the most out of your customer database while complying with the law.
The seminar will be hosted by:
- Sheena Jacob, Partner, Bird & Bird, Singapore
- Chia Ling Koh, Partner, Bird & Bird, Singapore
- Berend van der Eijk, Associate, Bird & Bird, The Netherlands
- Heru Mardijarto, Partner, K&K Advocates
- Lukman Hakim Basir, Associate, K&K Advocates
Light breakfast and refreshments will be provided.
Would you like to attend?