The slippery slope of packaging regulations

03 September 2013


Bird & Bird, Zuid-Hollandplein 22, 2596 AW Den Haag

Recently there has been an increasing amount of discussion on the regulation of packaging of various products, which are considered to be less healthy. This has progressed the furthest for tobacco products. A new draft EU Directive requires 75% of the front and back of a cigarette pack to be covered by a health warning and deterring pictures, whereas member states are even allowed to introduce so-called “plain packaging”, which will completely ban a brand’s identity. The next range of products to be targeted may be alcoholic beverages, fast food or food products containing fat and salt. These plans are a breach of fundamental rights and international agreements that protect intellectual property.
Bird & Bird is organizing an expert seminar on 3 September 2013 to discuss the legal issues surrounded by oversized health warnings and plain packaging. This seminar will not take position on health issues, but will deal with this development from a strictly legal perspective on intellectual property rights that will be affected.
Tuesday 3 September 2013
16.00 - 18.00 hrs, followed by drinks
Bird & Bird LLP
Zuid-Hollandplein 22
2596 AW The Hague
The Netherlands
Office directions >>

Please register for this event by filling in the application form.

More information
For more information about this seminar you can contact Wouter Pors at or Manon Rieger-Jansen at

The programme

15.30 - 16.00  Registration and refreshments
16.00 – 16.10 

Welcome and introduction
By Manon Rieger-Jansen - Partner, Bird & Bird
16.10 – 16.40

The rules on product packaging in relation to advertising and trademarks
By Anselm Kamperman Sanders - Professor of Intellectual Property Law, Maastricht
University Faculty of Law

16.40 – 17.10

Projects and trends for restrictions on the use of trademarks on product packaging
By Wouter Pors - Partner, Bird & Bird

17.10 – 17.30

Questions and Answer and debate