Recently there has been an increasing amount of discussion on the regulation of packaging of various products, which are considered to be less healthy. This has progressed the furthest for tobacco products. A new draft EU Directive requires 75% of the front and back of a cigarette pack to be covered by a health warning and deterring pictures, whereas member states are even allowed to introduce so-called “plain packaging”, which will completely ban a brand’s identity. The next range of products to be targeted may be alcoholic beverages, fast food or food products containing fat and salt. These plans are a breach of fundamental rights and international agreements that protect intellectual property.
Bird & Bird is organizing an expert seminar on 3 September 2013 to discuss the legal issues surrounded by oversized health warnings and plain packaging. This seminar will not take position on health issues, but will deal with this development from a strictly legal perspective on intellectual property rights that will be affected.
Tuesday 3 September 2013
16.00 - 18.00 hrs, followed by drinks
Bird & Bird LLP
2596 AW The Hague
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Please register for this event by filling in the application form.
For more information about this seminar you can contact Wouter Pors at email@example.com or Manon Rieger-Jansen at firstname.lastname@example.org