Creative licensing & franchising strategies for accessing international markets

27 February 2018


Deloitte, 35/F One Pacific Place, 88 Queensway, Hong Kong

Bird & Bird, in collaboration with Deloitte and the InterContinental Hotels Group, are pleased to share with you the most recent trends and practical solutions for licensing and franchising. Join us to obtain industry insights on best practices for franchising and licensing, brand and compliance audits, and managing operational and legal risks.

The presenters will cover a full range of issues relating to expansion into international markets from legal to risk and compliance.

The seminar will address common issues that companies face throughout the licensing and franchising program lifecycle.  Don't miss this unique opportunity to learn about pitfalls in, and best practice solutions for, setting up and managing licensing and franchising operations from legal/commercial/risk advisors all in one place, including: 

  • Bird & Bird's creative "franchising" models and insights to protect your most important assets: know-how and brands;
  • LRA by Deloitte on what you need to know for brand audit and compliance;
  • IHG’s development in Greater China and key challenges to consider for franchising in the hospitality industry together with related solutions;
  • Deloitte's setting up and running of ongoing financial compliance program and third party governance.

Note: 1.5 **RME/CPD** hours have been applied for with the HK Law Society.

Fee: Free of charge

Refreshments: Light refreshments will be provided after the seminar.

For any enquiries please contact:Jo Jones on +852 2248 6103 or to book click here.

The programme

  • Registration: 17:30
  • Seminar: 18:00-19:30
  • Q&A & Refreshments: 19:30 - 21:00