Anti-counterfeiting in Southeast Asia: Trends & Best Practices

24 September 2014

8.30 - 10.30 CET

Bird & Bird Paris - Centre d'Affaires Edouard VII - 3 square Edouard VII - 75009 Paris

Southeast Asia is an important economic region comprising a mixture of developing, newly industrialised and developed countries. Like in many other Asian countries, businesses operating in this region face the issue of battling counterfeiting.

The key in developing a coherent anti-counterfeiting strategy in the region lies in understanding the legal, administrative and cultural differences across the region. This presentation will be aimed at helping you develop a comprehensive and effective anti-counterfeiting strategy in the region.


Nathalie Ruffin, Partner - Paris: Nathalie is an intellectual property lawyer, renowned by clients and peers for her talent in litigation and anti-counterfeiting matters.

Nathalie Ruffin is a partner in our Intellectual Property Group, with extensive experience in soft IP litigation including trademark, industrial design, copyright and unfair competition. She is highly regarded for her anti-counterfeiting expertise, providing both domestic and international clients with strategic anti-counterfeit solutions.

Cyril Chua, Partner - Singapore: Cyril is highly regarded for his anti-piracy expertise in the region and is also actively involved in other contentious IP matters.

He has been actively involved in various aspects of the intellectual property law practice, in particular, contentious matters. 

He manages and executes anti-piracy strategies and raids throughout the Asia Pacific region for major clients including those in the printer consumable industry and the telecommunication industry.

Would you like to attend?

The programme

Breakfast and Registration
08.15 - 08.45

08.45 - 10.30