Bird Watch - the IP Forecast

28 October 2010

The Associates of Bird & Bird's Intellectual Property Group presented the fifth seminar in the IP in Focus: Bird & Bird Associate Lecture Series 2010 on Thursday 28 October 2010.

This seminar, hosted by associates of Bird & Bird's Intellectual Property Group in London, discussed some notable developments and trends in intellectual property rights. The seminar focussed on IP issues surrounding the London Olympic Games, patenting genetic material and organisms, and ended with an update of other key topics to watch out for.

The seminar was designed for in-house counsel, lawyers, patent and trade mark agents and those in relevant fields of academia or industry who are either IP practitioners or who seek to be aware of IP issues.

For further information, or to register for future seminars please contact the Events Team at or call +44 (0)20 7415 6000.


IP and The London 2012 Olympics
Geoff HusseyTom Snaith

  • Marketing challenges around London 2012:
    - Ambush and high risk marketing
    - Olympic association rights
  • Other IP issues impacting the Olympics


Developments in the Life Sciences
Elizabeth Wright

  • Biotechnology patents: from genes to synthetic life


    Update and Future Developments
    Zoe FullerClaire Chapman

    • The future of the European Union Patent and the European Union Patents Court
    • Changes at the Patents County Court
    • The outlook for counterfeit goods
    • Trade mark litigation in light of L'Oréal v Bellure