A Matter of Principal - Agency, Distribution and Getting Your Product to Market

10 February 2011

The Bird & Bird Associates presented the first In Focus seminar in the Bird & Bird Associate Lecture Series for 2011 on 10.02.2011.

The Commercial session considered the legal issues behind bringing your goods and services to market. The seminar was aimed at those equivalent to Associate level who are in-house counsel who practice commercial law on a daily basis or who work in relevant fields of industry or those who seek to be aware of commercial issues. 

For further information, or to register for future seminars please contact the Events Team at events@twobirds.com or call +44 (0)20 7415 6000.

Attendees of this seminar may click here for access to the materials.  Please contact either of the Chairs below, for further information.

The programme

A review of the legal issues behind bringing your goods and services to market including considering the key competition, product liability and jursidictional issues affecting businesses operating in different jurisdictions.


Claire Brunel-Cohen

Siobhan McManus

Carolyn Burbridge
How can I get my products/services to the customer? - A review of the key features of agency and distribution arrangements.

Karl Delport
Cross-border trade?  Not on those terms! - Issues to be considered when negotiating and drafting multi-jurisdictional business contracts.

Russell Williamson
Total recall ... - A study into the lifecycle of a product recall - what you should do when you have placed a potentially defective product on the market.

Katharine Wilson
Managing your sales team from a competition perspective - An overview of the types of issues faced by sales teams doing business in the EU together and how best to ensure compliance with competition law.