Bird & Bird: International Law Firm
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Sport
 
 

Sports

International Sports Group Brochure

 

Our International Sports Group consists of genuine dedicated sports industry experts many of whom are also considered to be leading lawyers in their field. By transacting a broad range of high quality and high profile work year on year we have built a deep understanding of the industry. This is recognised by the leading legal directories who consistently rate us as a top firm for sport.

As a multi-disciplinary team we are able to provide a full range of sports focused legal services. We work across a range of sports for a variety of clients including: international and national governing bodies, event organisers, venue owners, clubs, individual athletes, other rights owners and purchasers, marketing agencies, broadcasters, sponsors and suppliers / manufacturers

Services:

Commercial & IP

  • Media rights – tenders/sales/purchases
  • Marketing rights – sales/purchases
  • Sponsorship
  • Suppliership
  • Licensing/merchandising
  • Endorsement/image rights
  • Brand management
  • Event organisation
  • IP portfolio management
  • Rights protection programmes

Regulatory

  • Sports regulations/participation agreements
  • Disciplinary proceedings
  • Anti-doping
  • Anti-corruption

Dispute resolution

  • Challenges to actions of governing bodies
  • High court litigation, arbitrations, mediations, expert
    determinations
  • Anti-ticket touting
  • Anti-counterfeiting campaigns
  • Trade mark, design right and other IPR enforcement
  • Privacy and breach of confidence issues

Corporate

  • Mergers and acquisitions
  • AIM /other stock exchange listings
  • Private equity
  • Corporate finance for infrastructure projects
  • Due diligence (core assets are brands, contracts and people)

Other related practice areas

  • Competition law
  • Tax
  • Employment
  • Immigration
  • Data protection
  • Gambling


 
What others say
A practice of unrivalled breadth that is ‘head and shoulders above everyone else’
UK Legal 500, 2007


Taylor is ‘simply pre-eminent’ when it comes to regulatory sports advice
UK Legal 500, 2007


The ‘impressive’ Duthie has a contentious and regulatory focus, with particular expertise in rugby disciplinary work
UK Legal 500, 2007


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Books and articles
Self-regulation in Sport: Why arbitration is leading the field

Belgian court dismisses infringement claim of major European soccer clubs and players against soccer betting websites

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Press releases
Law firms Bird & Bird and Lane & Partners LLP to merge

Bird & Bird awarded International Law Firm of the Year 2008

Bird & Bird announces year-end figures

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