Luxury, Fashion and Retail

Overview

Our specialist, international, multi-disciplinary team advises some of the world's best-known fashion, retail and luxury goods brands, across apparel, accessories, cosmetics and fragrance. Our clients include established retailers, exciting start-ups, SMEs, and individual designers. 

Globalisation, rapidly changing consumer purchasing patterns, the impact of technology and the importance of maintaining brand reputation are currently presenting the fashion and luxury goods industry with both unprecedented challenges as well as new opportunities. 

With our long-standing background in technology, our market-leading reputation for intellectual property, and sector specialists located in both the traditional fashion capitals of London, Paris and Milan, and the emerging fashion hubs across Europe, Asia, Australasia and the Middle East, we are well-placed to help our clients navigate the constantly evolving legal and commercial issues facing the fashion and luxury goods industry. We provide specific and strategic solutions in relation to all stages of the product and brand lifecycle, from design through to manufacturing, distribution, marketing, retailing, advertising and promotion. 

While we offer a full service across the legal spectrum, our specialisms of particular relevance to the fashion and luxury goods industry are: 

Intellectual Property

Our top-ranked IP group acts for each of Forbes' Top 5 Most Desirable Global Luxury Brands, from creation and evaluation of their intellectual property through to exploitation, defence and enforcement where necessary. As well as working with the world's most valuable brands, we also support fashion start-ups and SMEs in identifying and protecting their IP. We have strong IP strategic, litigation, transactional and corporate capability across our offices and consequently can provide, as required, IP services from the very specific to a total umbrella IP portfolio management service.

Brand exploitation and reputation protection

We approach advertising, marketing and communications matters with an eye firmly on the consumer perception of the brand rather than simply applying a technical approach. We are regularly involved in clearing campaigns and promotions, often on a multi-territory basis, as well as handling disputes in relation to advertising claims.  Our reputation management team is also on hand to step in to handle media crises, and has particular expertise in handling issues relating to ethical sourcing, product claims and data breaches. 

Franchising, Licensing and Multi-Channel Strategies

As a complement to our expertise in brand and design protection, we advise fashion and luxury goods businesses looking to either extend their operations into additional geographic territories or to re-engineer parts of their businesses, whether by means of franchising, distribution, licensing, agency and increasingly through a multi-channel approach.

Commercial

As part of our strategic multi-channel advice we assist businesses at all stages of the supply chain including the after-sales process. Our Commercial team regularly advises on manufacturing agreements, terms and conditions of supply, cyber security, and e-commerce/ m-commerce.

Privacy and data protection

Our leading International Privacy and Data Protection Group provides pragmatic and business-focused advice to fashion and luxury goods clients around the world. We regularly help organisations to deliver global strategies while navigating complex local differences in data protection laws.

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