Joyce seeks to find practical and optimal solutions for her client's businesses in the areas of IP rights management, exploitation and enforcement.
Joyce is a partner in the Intellectual Property & Technology Group based in Singapore.
Joyce is an advocate and solicitor of the Supreme Court of Singapore and has been an IP law practitioner more than 10 years. She specialises in anti-counterfeiting and IP rights management and commercialisation.
Within her specialised practice areas, she has worked with multi-national companies and Singaporean enterprises from a wide range of sectors, including fashion and lifestyle, business and entertainment software, automotive, consumer electronics, media and food products.
On the IP exploitation front, Joyce advises on commercial transactions such franchising, licensing, joint venture agreements, IP due diligence and clearance exercises, and IP asset acquisitions and divestments arrangements.
As for IP rights enforcement, Joyce has extensive experience in planning, managing and executing anti-counterfeiting programmes and border-enforcement actions for her clients. She also takes an active role in reviewing and advising on strategic initiatives and responses to emerging issues and proposed legislative changes which have an impact on these programmes and actions.
Joyce also assists her clients in obtaining trade mark and design registration rights and has extensive experience in advising on and coordinating cross-jurisdiction contentious intellectual property matters involving oppositions, revocations, invalidations and other similar proceedings before different registries, courts or other tribunals.
Joyce speaks regularly at public talks and lectures on intellectual property law, legal clinics and seminars organised by various government and public sector organisations – such as the Singapore IP Academy, the Land Transport Authority and Singapore Tourism Board, and trade associations – such as the Singapore Furniture Industries Council and Franchise & Licensing Asia. Joyce also tutors candidates on the Trade Marks preparatory course leading to Part B of the Singapore Bar Examinations conducted by the Singapore Institute of Legal Education.
Joyce is an Exco member of the Asian Patent Attorney Association (Singapore Chapter) and a member the IPR Committee of the European Chamber of Commerce (Singapore).
Joyce graduated from the National University of Singapore.