Bird & Bird today announced that it has become the first major international law firm to enter into a cooperation agreement with one of Korea’s top 10 law firms.
The cooperation agreement with Seoul based Hwang Mok Park, which has a strong track record in the Korean market, is a unique approach for an international law firm. The aim is to place a particular focus on helping clients in industry sectors where technology and regulation are driving change, areas in which Bird & Bird is internationally recognised.
The agreement is mutually beneficial for both firms. It will enable Hwang Mok Park to access Bird & Bird’s global network, while Bird & Bird will tap into Hwang Mok Park’s expertise in the Korean market, one of the world’s largest knowledge economies. The combined skill set will also help the firms jointly develop new business.
Bird & Bird has a long term presence in Shanghai, Beijing, Hong Kong and Singapore, and it is experiencing a period of rapid growth in the Asia Pacific region. As part of its strategic, client-led approach it has a number of other cooperation agreements in the region, including Australia, China and Malaysia. This agreement is an important step in the continued expansion of Bird & Bird’s footprint in the Pan Asian region.
Bird & Bird CEO David Kerr said: “We are very excited to be entering into the cooperation agreement with Hwang Mok Park. We are impressed with their track record in Korea where they have a strong base of multinational clients and a broad portfolio of interesting work. We have experienced a significant increase in client demand in the region and this agreement reflects our plans to develop an integrated Asia-Pacific offering.”
Justin Walkey, Chairman of Bird & Bird’s Asian region, added: “Bird & Bird and Hwang Mok Park share similar strategic aspirations and an innovative approach to client service. Korea’s advanced, technology-driven economy is a natural fit for Bird & Bird. I strongly believe that we can jointly offer our clients a unique proposition that combines the best of both firms, so we are delighted to welcome Hwang Mok Park to our expanding international network.”
Kun-Su Mok, Managing Partner of Hwang Mok Park said: “This cooperation agreement can be seen as a defining moment, not only for our firm but for the Korean legal market as well. The key to HMP’s decision in taking this major step has been our belief in the compatibility of our two firms – not only in terms of our client bases and service offerings, but more importantly in terms of our firm values. This is a critical element in any undertaking of this magnitude, and I believe that in the end our similar ideals will allow for a seamless blending of our firm cultures, resulting in greater benefit to our clients.”