Known and admired for its innovation, economic competitiveness and distinctive Scandinavian design - not to mention giant global brands like LEGO, Nokia, IKEA, Spotify and Angry Birds - it is evident that it’s not only the weather that’s cool in the Nordics.

Ella Mikkola provides a summary of the trade mark climate in Europe’s northernmost reaches.

 

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This article was first published in the ITMA Review July/August 2015 edition.

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