Bird & Bird views on the future of the digital world

20 April 2012

Alexander Duisberg

The ICT study “Pictures of the Future in a Digital World – An International Comparison of User Perspectives” featuring contributions from Bird & Bird IT Sector Group co-head Alexander Duisberg has now been published.

This collaborative report initiated by MÜNCHNER KREIS (an association of research and executives from the ICT industry) was presented for the first time during December’s 6th National IT summit in Munich. The study was conceived, supported and edited by thought leadership representatives from the likes of Daimler, Deutsche Telecom, EICT, Google, Serimens, Sony, the State of Bavaria, Technical University of Munich, TNS Infratest, VDE (ITG) and the ZDF (German television channel).

The study surveyed 7,231 regular internet users across six countries in an attempt to answer the key question: ‘How do users assess the potential of a future digital world?’ It aimed to identify which opportunities and barriers ICT users perceive of future applications, whether there were country specific differences and what the implications of this may by be for politics, business and science. The results explore the finding in each country in detail, as well as examining these questions in various areas of users’ lives.

Key findings included significant differences in willingness to use ICT applications daily across the different countries and a fear from users around the world and particularly in Germany, about how their personal data will be used. The study showed users were increasingly willing to pay for new technological applications but that the ICT industry must work hard to maintain their trust, through better communication and more reliable products.

 > Download the full study