The EU Trade Mark Reform - The biggest change to trade mark law for 20 years


10 key changes to EUTM law that you should know about

Brand owners with interests in Europe, or concerns about counterfeits travelling through the EU, need to be aware of the recent changes to EU trade mark law to make sure their IP is sufficiently protected.

Regulation (EU) No. 2015/2424 entered into force on 23 March 2016, and with it the most significant changes to EUTM law since the introduction of the unitary EU-wide trade mark system back in 1996.

The Bird & Bird team has studied these changes in detail and is at the forefront of providing information and advice on all aspects of the updated system. Members of the team have also authored a practical guide to the EUTM system, that will help users navigate all aspects of the updated system when it is published later this year. We also regularly provide training sessions for our clients on the reforms, and strategies they should be considering to ensure they have the right protection in place.

The 10 most important EUTM law changes >>