Data Protection and Direct Marketing Seminar


Date: 19 November 2013
Time: 15.30 - 19.00    Venue: Bird & Bird, 15 Fetter Lane, London EC4A 1JP


Bird & Bird's data protection team would like to invite you to a seminar on major developments affecting direct marketing.

In September 2013, the Information Commissioner's Office (ICO) issued a lengthy Guide to direct marketing. In the US, new guidance on mobile marketing has been adopted. We have an expert panel of speakers from the Direct Marketing Association, the Internet Advertising Bureau UK, the ICO (invited) and independent mobile ad network Millennial Media to discuss and analyse these developments.

Would you like to attend?

The programme

15.30 - 16.00
Registration and refreshments

16.00 - 16.05 
Welcome and introduction
Ruth Boardman, Partner, Bird & Bird 

16.05 - 16.30
ICO Guidance and enforcement

ICO (invited)

 

16.30 - 16.45

Industry comment on ICO Guidance

James Milligan, Direct Marketing Association

 

16.45 - 17.00
Mobile Marketing

Ho Shin, Millennial Media

 

17.00 - 17.15
Mobile Marketing: self regulatory developments

Nick Stringer, IAB UK

 

17.15 - 17.30
Panel and discussion

 

17.30 - 19.00
Drinks and canapés

Location map