Media and Marketing Regulation in the Middle East

Date: 10 March 2015
Time: 08:00-09:45    Venue: Bird & Bird, 15 Fetter Lane, London, EC4A 1JP

It is key for businesses operating (or planning to operate) in the Middle East to understand the regulation of media in this region and the need to localise content (including advertising and social media content) published/broadcast here.

Recent press around media regulation in the UAE (resulting largely from wide-reaching laws governing online content) gives rise to a number of interesting topics that highlight important regional sensitivities.

In this seminar UAE media specialist Saarah Badr will discuss:

• Key sensitivities (such as religion, culture, respect for the Rulers, alcohol and innuendo) and key risks with publishing/broadcasting content in the Middle East region.
• A brief overview of how media is regulated in the Middle East region (particularly in the UAE).
• Localising content (including advertising and social media content) for the Middle East market.

We would be delighted if you could join us for what we hope we will be an interesting, informative and interactive session.

Would you like to attend?

The programme

08.00 - 08.30

Registration and breakfast                                            

08.30 - 09.30

Presentation and Q&A