China is seen by many as a future key market for Swedish food & beverages exports. For Swedish companies going east to explore the huge potential of this market, potential challenges await in navigating the regulatory frame work and to effectively build and protect your brand.
Is your business considering a presence on the Chinese market, or are you already there?
You are invited to a seminar on 15 October arranged by the international law firm Bird & Bird. Our Beijing/Hong Kong based partner Ai-Leen Lim will be presenting on brand management and topical regulatory issues, in particular on food safety, in China.