Expanding internationally through franchising and related models


Date: 22 January 2015
Time: 2.00pm - 5.00pm    Venue: *PLEASE NOTE NEW VENUE* Maxwell Chambers, Raffles Room, Level 3, 32 Maxwell Road, Singapore 069115


Developing a successful international franchise model is an area that many businesses continue to wrestle with. Bird & Bird is hosting a seminar to highlight possible expansion strategies to assist companies globalise, whilst navigating the numerous legal and regulatory issues. Also, and in recognition that at the heart of every successful franchised business, are the brands and the corporate identity, we will discuss the importance of a global brand & IP protection strategy. We will also explore how disputes can be properly managed, especially across international boundaries in the context of franchising.

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The programme

1.45pm
Registration

2.00pm
Opening address

2.15pm
Brand and IP Protection Strategies
Lorraine Anne Tay, Partner, ATMD Bird & Bird, Singapore

2.30pm
Structuring International Expansion
Graeme Payne, Partner, Bird & Bird, London

3.00pm 
Dispute Management
Boey Swee Siang, Partner, ATMD Bird & Bird, Singapore

3.15pm 
Refreshments

3.45pm
Panel discussion:

The International Regulation of Franchising
Dr Mark Abell, Partner, Bird & Bird London

Regulation of Franchising in China
Sven-Michael Werner, Partner, Bird & Bird, China

Regulation of Franchising in Malaysia
Lee Lin Li, Partner, Tay & Partners, Malaysia

4.45pm
Q&A

5.00pm
End

Location map