Strategies for US Market Entry for European Companies - seminar


Date: 04 November 2015
Time: 13.30 -17.00     Venue: The Hague Security Delta, Wilhelmina van Pruisenweg 104, 2595 AN The Hague, The Netherlands


The main objectives of this seminar are:

  1. To update/increase the knowledge base of companies from the Hague Security Delta and organizations about how to expand internationally and how to do business in the US market. The focus is small and medium enterprises, which are highly specialized and have successfully filled niches in the Netherlands and other parts of Europe, and should take advantage of export opportunities.
  2. How to assist these companies in their decisions (also creating more awareness for the Fairfax County/Washington, DC, region as an ideal starting point for Security and Cyber Security companies from the Netherlands)
  3. What are the key opportunities and challenges (economic; legal and tax considerations)?
  4. What is the most effective approach to building a customer and partner base in U.S.?
  5. What are some of the cultural differences in doing business in the U.S. versus the Netherlands?
Expert speakers will discuss:
  • Commercial/Corporate options and considerations, market entry strategies; do's and don'ts - what do you need to know before you get started.
  • Case Study from a company on market entry and success in the U.S.
Legal and tax aspects of Doing Business in the U.S.
Speaker
  • Eliot Norman, Partner-International, Williams Mullen, Fairfax County, Va. 
  • Willem Bongaerts, Partner, Bird & Bird LLP, The Hague
For more information and registrations:

Website - The Hague Security Delta >>


The programme

13.30: Welcome and Introduction

  • Speaker: Deputy Mayor Ingrid van Engelshoven & Ida Haisma, Director, The Hague Security Delta (HSD)

13.45: Opening Remarks - Opportunities in the U.S. Market

  • Speaker: Philip Hammerstein, Commercial Specialist, Embassy of the United States of America

13.40:  Fairfax County, Virginia: Facts, Figures and Opportunities for Cyber Security
Companies

  • Speaker: Jatinder Kaur Khosla, Business Development Manager for Europe, Fairfax County Economic Development Authority (FCEDA)

14.10: Legal and tax aspects of Doing Business in the U.S.

Speaker

  • Eliot Norman, Partner-International, Williams Mullen, Fairfax County, Va.
  • Willem Bongaerts, Partner, Bird & Bird LLP, The Hague

14.40: Effective Tax Planning for U.S. Market

  • Speaker: Jeff Delle Fave, Managing Director, Wolf Group Global Business Tax Solutions

15.10: Targeting the Right Customer/Partner Base in the U.S. and Business Culture
Differences

  • Speaker: Mark D. Cowan, Chief Executive Officer, Cowan Strategies

15.40: Experience Report: Case Study from Expereo

  • Speaker: Jan van Berne, Chief Development Officer, Expereo

16.10: Closing Remarks

16.15: Finger Food and Networking

17.00: Wrap-up

Location map