The CJEU has ruled that luxury brand owners can implement a selective distribution system in order to protection the image of their luxury products. The criteria for entry into the system must be objective, and applied in a non-discriminatory manner. Furthermore, a supplier may prevent members of a selective distribution system from selling on third party platforms to preserve the image. It should be noted that the judgment is only limited to luxury products but the reasoning behind the judgement could suggest a general application of the principle to any distribution network and the products involved.
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